Piano strategico della PAC 2023 / 2027
Complemento regionale per lo Sviluppo – Rurale della Liguria
Cofinanziato dall’Unione Europea
SRG 10 – promozione dei prodotti di qualità. | Soggetto beneficiario: Consorzio tutela Basilico Genovese DOP | Autorità di Gestione CSR Liguria: politiche.agricole@regione.liguria.it – www.agriligurianet.it
This is why using Genoese Basil DOP for your traditional pesto and creative recipes ensures the highest quality and attention to local produce, ensuring your customers have an exciting experience discovering the original flavor of Liguria.
Discover the producers of fresh Genoese Basil DOP and semi-finished products based on Genoese Basil DOP.
Discover the Genoese Basil DOP logo and brand and learn the rules for using the trademark correctly in consumer communications.
Learn how to promote and use the correct wording and trademark for Genoese Basil DOP.
Discovering food begins long before sitting down at the table, and those who work in the restaurant industry know this very well.
Creating a narrative around your cuisine is a gesture of imagination and creativity that helps strengthen the experience surrounding the dish, and Genoese Basil DOP brings with it many elements that help create this feeling. The territory, tradition, and history of Liguria are encapsulated in this product, which, thanks to the Protected Designation of Origin mark, is a testament to the dedication and research of those who choose it.
The values of the product and its PDO are a powerful communication tool for a food brand. Choosing Genoese Basil PDO means being part of a virtuous supply chain that guarantees and maintains the value of local production. A tradition that is the true intellectual property of the community for a product whose “human factor” is fundamental.
Genoese Basil DOP is a product with unique technological characteristics, ideal for both traditional and cutting-edge processing, lending itself to creative experiments that stimulate consumer attention.
Genoese Basil DOP evokes and represents the best of the Ligurian region and its entire agricultural tradition. Its distinctive identity allows it to be positioned distinctively on the market, responding to industry trends and expressing a tradition that endures throughout the entire supply chain and ensures the valorization of every product in which it is used.
Genoese basil cultivation began in Genoa in the 19th century and quickly spread along the Ligurian coast, which proved ideal for producing a product with unique characteristics. Genoese basil DOP is a cornerstone of Liguria's gastronomic tradition.
Genoese Basil DOP is grown along the coastal coast of Liguria: the close connection between the territory and the product's characteristics is due to its microclimate and, above all, to the traditional cultivation on natural soil.
The production regulations include unique cultivation, harvesting, and packaging methods developed over time by local farmers: these are the methods that ensure the typical characteristics of Genoese Basil DOP, both for fresh consumption and for the food industry.
Genoese Basil with the “DOP” certification of origin offers certainty of origin and 100% transparency from producer to consumer, thanks to a traceability system verified by official controls.
The aroma of Genoese Basil DOP is immediately recognizable for its intensity and pleasantness, and is distinguished by the complete absence of the minty hint found in conventional basil. Its aroma has played a key role in the success of Genoese pesto worldwide and is therefore the ingredient that best expresses its uniqueness and tradition. It is also an ideal product for creative recipes and evocative experiments with an intoxicating flavor.
Not just aroma: the color of Genoese Basil DOP
It is particularly intense and gives a characteristic green note
that strikes you at first glance. The quality of Genoese Basil DOP
It also stands out in its transformation as cultivation on natural soil ensures a high yield, while the traditional harvesting method guarantees
exceptionally tender leaves to work with.
The Consortium for the Protection of Genoese Basil DOP has created and is making available this video spot produced by the Genova Liguria Film Commission: a television-style video production with infinite suggestions of the territory.
The Consortium for the Protection of Genoese Basil DOP is the institutional body that represents all producers: it carries out product promotion activities and oversees its protection and promotion on the market.
Discover the Consortium’s INFORMATION DESK service dedicated to companies.
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