The future of Italian agri-food requires strong roots. And these roots today speak the language of the new generations.
In this spirit, the Consorzio Basilico Genovese DOP is the leader of Generazione DOP – Le radici del futuro , an educational and cultural project that joins forces with Grana Padano DOP , the largest DOP in the world, and with Olio Riviera Ligure DOP , a historic ally in the promotion of Ligurian excellence.
For Genoese Basil DOP, roots of tradition, seeds of the future
Genoese Basil DOP is more than just an ingredient: it is the aroma that characterizes Ligurian cuisine, the soul of pesto, and a cultural symbol that identifies a region.
For Basilico Genovese DOP, being the leader of Generazione DOP means placing this value at the center of an educational journey: transforming an agricultural product into a key to understanding the past and, at the same time, a seed of the future to be passed on to new generations.
Young protagonists of change
Young protagonists of change
Generazione DOP was created for young people and by young people.
Students are not spectators, but active participants in a journey that intertwines identity, sustainability, taste, and belonging.
The future of Genoese Basil DOP, and of Geographical Indications in general, depends on the awareness of the new generations: if they can recognize and embrace its values, they will become the first ambassadors of the quality and food culture that Italy seeks to defend.
A far-sighted alliance
Genoese Basil DOP has built a solid alliance with two extraordinarily important entities: Grana Padano DOP and Riviera Ligure Oil DOP .
This isn’t just a collaboration, but a shared, structured, and institutional working model, capable of maximizing product value and speaking with a single voice nationwide.
A special experience for schools
To make the journey truly engaging, Generazione DOP relies on two different but complementary languages:
- the digital creativity of content creator Anyta , capable of connecting with Gen Z;
- the narrative power of theatre with Ivano La Rosa , actor and trainer, who will transform live tours into exciting and memorable moments.
In this way, Genoese Basil DOP confirms its identity not only as an ingredient that flavors traditional dishes, but also as a cultural symbol capable of uniting past and future.
How can schools join?
Schools from the 10 regions of central and northern Italy will be involved: Lombardy, Piedmont, Liguria, Valle d’Aosta, Veneto, Friuli Venezia Giulia, Trentino Alto Adige, Emilia Romagna, Tuscany and Lazio.
Interested schools can apply directly through the official website 👉 www.generazionedop.it .
The membership process includes:
- The course begins with a live classroom tour and dedicated teaching tools.
- Complete the online form with the details of the school and the fifth-grade classes involved.
- Selection of candidates by the organizing committee.
- Confirmation communication with the activity calendar.
With Generazione DOP, Genoese Basil DOP contributes to an ambitious goal: transforming Geographical Indications into an integral part of the cultural heritage of new generations.
Because the future needs strong roots. And today those roots speak DOP.
