Liguria’s green gold: TGR Liguria’s economic analysis of the PDO Genoese Basil

Rooted in the earth, bright green, basil appears to be all the same, but it isn’t. Genoese Basil DOP is more valuable than any other anywhere in the world. .”

This is how the story by journalist Antonio Zagarese, broadcast on February 16, 2024 on TGR Liguria, opens, shedding light on the importance of the DOP designation as a symbol of protection , also for consumers, of Genoese Basil.
A clear report on the meaning and value of the DOP designation for local producers and consumers.

The service, carried out in collaboration with the Press Office of the Consortium for the Protection of Genoese Basil DOP , contributes once again to framing and reaffirming the value of the DOP as an economic reality in the regional socio-political context and to promoting correct information in the media and in the press.