Liguria is an exceptional land that produces products that make us proud throughout the world: Genoese Basil is certainly one of these.
As a protection consortium, we care for the producers’ work and relationships with companies in the supply chain. We look to the consumer and the market with interest, confident that we’re dealing with a product of undisputed quality, worthy of our region. Perhaps, in our own small way, by tenaciously and enthusiastically protecting the DOP mark , we can also say we’re giving a gift to our Liguria…
May it be a good Christmas, made with love for our Liguria and our Made in Italy, and THANK YOU for the commendable, competent, and tenacious work to all the producers who, despite everything, still believe in it and always will.
The strong growth of Italian PDO and PGI products on the market, even in an era of general consumer stagnation, and the new European reform confirm the ever-increasing power of the PDO economy and the effectiveness of the strategy that protects both producers and consumers.
